Built by someone who spent years in the IT Channel

Most sales analytics tools ask you to trust the data that your reps enter into a CRM. Graflo doesn't. We pull directly from Microsoft 365 — the system your team actually lives in every day.

The idea for Graflo came from spending years working with sales organisations across the IT Channel. Time and again, the same problems came up: sales leaders couldn't tell which reps were overloaded, which managers were stretched too thin, or why certain deals were stalling despite a full pipeline. The answer was always buried somewhere in the calendar and the inbox — but nobody had a good way to surface it.

At the same time, almost every B2B company we worked with was already on Microsoft 365. The data was there. It just wasn't being used.

Why Microsoft 365?

Microsoft 365 is the operating system of the modern sales team. Calendar meetings, Teams calls, email threads — that's where selling actually happens. CRMs capture what reps remember to log; M365 captures what actually happened.

The Microsoft Graph API gives authorised applications read-only access to that activity across a whole tenant, with a single admin consent. That means no per-user setup, no CSV exports, no integrations to maintain. One consent, and Graflo can start building the picture.

Who Graflo is for

Graflo is built for two audiences:

• →Sales Leaders — CROs and VP Sales at B2B companies using Microsoft 365 who want objective data about how their organisation really operates, not what ends up in Salesforce.
• →IT Channel and MSPs — Partners and managed service providers who want to offer business intelligence as a value-added service to their Microsoft 365 customers. Graflo's white-label mode (coming in Enterprise) is built specifically for this use case.

Where we're going

The MVP delivers four core reports: meeting load, collaboration patterns, cross-functional selling, and manager span. That alone gives sales leaders more actionable data than most analytics platforms 10x the price.

Phase 2 will add response latency analysis, Slack and Teams digest notifications for managers, CRM integration to correlate M365 activity with pipeline, and AI-generated narrative summaries so leaders don't need to interpret charts — they can just read the insight.

The longer-term vision is to become the standard way IT Channel partners deliver M365-based business intelligence to their customers — a product they can resell, white-label, and build a recurring revenue stream around.

Get in touch

We're always interested in talking to sales leaders, IT Channel partners, and MSPs who want early access or have feedback on the direction. Drop us a line at hello@graflo.io.